OUR STORY

Fresh to Def Collective is a woman of color (WOC) empowerment brand focused on building economic equity through wearable art and social justice entrepreneurship. 10% of our product sales go toward scholarships for our WOC business program.

We were founded in the winter of 2014, in Oakland, California. Our vision is to build a global solidarity economy rooted in equity where every woman of color thrives on her own terms. We are building a movement of self-employed outspoken social change makers who are ending a culture of silence and growing a culture of community.

We have served over 60 WOC entrepreneurs across the United States. We are excited to expand our services through our new online #WOCMB Program.

Urban Air - Oakland --> 7/21/19

Umoja Festival - Oakland --> 8/17/19

Oakhella - San Francisco --> 8/18/19