OUR STORY

Fresh to Def Collective is an entrepreneur lifestyle brand that offers women of color creatives culturally vibrant accessories and business development tools rooted in social good.

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We were founded in the winter of 2014, in Oakland, California. Our vision is to build a global solidarity economy rooted in equity where every woman of color thrives on her own economic terms.

DIA DE LOS MUERTOS

COVID-19 Essential Workers

๐Ÿ’ธFresh to Def is donating 30% of our Dia de Los Muertos sales to support Latinx essential workers and small businesses during the COVID-19 pandemic. We are supporting two organizations:

๐Ÿ‘‰๐Ÿฟ California Rural Legal Assistanceย 

Legal assistance for undocumented farm workers who are working through the global pandemic and California Wildfires

๐Ÿ‘‰๐Ÿฟ Propseraย 

Prospera is a Latina business cooperative. We are supporting their Entrepreneur Resiliency Fund.

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